Meet our Team

The Orange Card is an Australian owned company that develops online courses using highly researched and targeted modules that address the issues in todays workplace. It is our mission that all workers across the country benefit from this potentially life saving information, designed to help make informed decisions about alcohol, drug, work ethics, and duty of care. Our courses also target workplace ethics concentrating on sexual harassment, bullying and discrimination.

Rodney Bridge

Chief Executive Officer, Founder (Dip of Marketing)

As Founder and Director of The Orange Card and Sideffect Australia, Rod brings to the team a solid understanding of illicit drugs and their dangers. Rod is a dynamic communicator and his One Life, One Choice presentations have reached over 155,000 students across Western Australia. Rod is multifaceted experience as a businessman and Director has allowed him to negotiate national level partnerships and build an in-depth understanding of the current need for drug intervention in our community.

Dr Peter Waterman

Director (PhD Education)

Peter holds a PhD in education who has been Principal of the year in both WA and NSW. In recent years Peter led the Global Educational Research Institute as CEO, delivering market research in digital learning in Australia and internationally. He is also the Founder and Managing Director of the Foundation for Educational Digital Development.

Peter brings to The Orange Card extensive education experience extensive education experience – over 30 years as a teacher and Principal and a solid understanding of strategic account and relationship management. He is a passionate advocate for drug education and believes that Sideffect’s online programs is an effective mechanism to engage students in the classroom, critically empowering them to make informed decisions.

Justin Howard

Director (Bachelor Computer Science)

Justin became a Director of Sideffect in 2018, bringing a wealth of  team – oriented knowledge. Justin has a degree in Computer Science and oversees Orange Card’s IT division. He has a high level of competency in business management and communication techniques including a wealth of experience in managing corporate IT system and networks.

Sandra Dichera


Sandra joined Sideffect in 2018 and has advanced skills in coaching Mindfulness and Emotional Clarity. Driven by her own sense of purpose, she has acquired a degree in Psychology and Counselling while working towards becoming a registered psychologist.

Alireza Parvaresh

Information Technology Officer

Ali is a computer wizz being responsible for all aspects of the design and content build of the digital platforms utilized by The Orange Card.

Dr Ian Lillico

Chief Research Officer

Ian holds a Phd in Education and is a National Fellow of the Australian Council of educational leaders.  He is a Churchill Fellow, Government advisor, ex school principal, world expert in Gender education and his research into bullying and behaviour management has been widely acclaimed.

David Bignold

National Sales Director

A veteran of the Media industry, prior to being appointed the Sales Director at The West Australian Newspaper David was the Classified and Marketing manager of this iconic public brand. He also held the position of Group Sales and Marketing Manager for Community Newspaper Group in Perth for 13 years. David is also credited with the successful launch and national expansion of Strathfield Car Radios going from 1 store to over 80 stores across Australian. In his media career David has won many national and international awards from WAN (World Association of Newspapers) and PANPA (Pacific Area Newspaper and Publishing Association) for innovation and acquisition. David has also sat on Boards and has been involved in the NFP industry.

Geoff Morris

Operations Manager

Geoff joined the Orange Card team in 2019 bringing knowledge and resources that has vitalized the group by enforcing the commitment required to present and communicate with their many clients and community members.

Phil O’Reilly​

Business Development / Advisor / Aboriginal Liaison

Former career WA Police Officer/Chief Investigator RWWA. Phil has 35 years of policing experience of drug and alcohol abuse related matters.  In recent years he has built strong relationships with Aboriginal communities and mining company executives.  He will connect Sideffect Online Programs with business leaders in WA.

Aimee Bridge

Social media/marketing co-ordinator

Aimee has extensive experience in the social media/marketing sector and controls our social media releases and monitors the day-to-day activity. Aimee has developed a quality social media marketing plan and is incorporated with all the relevant platforms.  including Facebook, Twitter and LinkedIn.